![]() The company will also remove virtual restaurants that do not maintain a 4.3 out of 5-star rating.Ĭompetitors Grubhub and DoorDash have followed suit, creating similar guidelines to prevent too many brands from the same restaurant from cluttering their apps. Online-only restaurants will additionally have to post photos of five menu items specific to their brand. To create a more streamlined, simplified user experience, Uber Eats says it will remove 5,000 online-only restaurants, many with duplicate menus on the app, the WSJ reported.įrom now on, Uber Eats will require over 50% of a virtual brand’s menu to be different from its parent restaurant’s. and Canada but just 2% of bookings, per the WSJ. Virtual brands make up 8% of listings on the Uber Eats app in the U.S. It’s fair to say that kind of erodes consumer confidence.” ![]() Mullenholz told the WSJ that people are “effectively seeing 12 versions of the same menu. ![]() This has created a “Wild West, anything goes kind of situation,” John Mullenholz, head of dark kitchens at Uber Eats, told the WSJ. Even Uber founder Travis Kalanick started his own ghost kitchen company, CloudKitchens, after being ousted from the company he founded, albeit with less success.Īs the pandemic restrictions subsided, the trend continued, growing from 10,000 virtual brands in 2021 to 40,000 this year, according to the WSJ.Īs a result, the Uber Eats app has been inundated with online stores, and the absence of regulation surrounding them has led to restaurants competing for exposure on the app. ![]()
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